expected utility
the weighted average of utilities across possible outcomes
“Rational agents maximize expected utility.”
Origin: From expected + utility (Latin utilitas `usefulness`)
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Rational choice under uncertainty
the weighted average of utilities across possible outcomes
“Rational agents maximize expected utility.”
Origin: From expected + utility (Latin utilitas `usefulness`)
preference for certainty over gambles with equal expected value
“Risk aversion explains why people buy insurance.”
Origin: From risk + aversion (Latin aversio `turning away`)
indifference between certain outcomes and gambles of equal expected value
“Corporations often behave as risk neutral for small bets.”
Origin: From risk + neutral (Latin neutralis `of neuter gender`)
a past cost that cannot be recovered
“Rational decisions should ignore sunk costs.”
Origin: From sunk (past participle of sink) + cost
the value of the best alternative forgone
“The opportunity cost of college includes lost wages.”
Origin: From opportunity (Latin opportunitas) + cost
the additional satisfaction from consuming one more unit
“Marginal utility typically decreases with consumption.”
Origin: From marginal (Latin margo `edge`) + utility
decreasing incremental output as input increases
“Adding more workers eventually yields diminishing returns.”
Origin: From diminish (Latin diminuere `to lessen`) + returns
a state where no one can be made better off without making another worse off
“A perfectly competitive market reaches Pareto optimality.”
Origin: Named after Vilfredo Pareto, Italian economist (1848-1923)
inferring preferences from observed choices
“Revealed preference shows she values time over money.”
Origin: From reveal (Latin revelare) + preference
the relative valuation of present versus future consumption
“High time preference leads to lower savings rates.”
Origin: From time + preference (Latin praeferre `to put before`)
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