ROI
/ˈɹɔɪ/
Return on investment; profit relative to cost
ROI in a sentence
“The campaign delivered an impressive ROI of three hundred percent.”
Origin of ROI
Acronym from modern English return on investment; return from Old French retorner + investment from Latin investire
Related Words
KPI
Key performance indicator; a measurable value
brand equity
The value premium a brand commands
value proposition
The benefit a product promises to deliver
go-to-market
Strategy for launching a product
lead generation
Attracting and converting potential customers
attribution
Identifying which touchpoints led to conversion