go-to-market
/ˌɡoʊ tə ˈmɑːrkɪt/
Strategy for launching a product
go-to-market in a sentence
“The go-to-market strategy targets enterprise customers first.”
Origin of go-to-market
Modern English compound phrase describing the path or strategy to reach the market
Related Words
lead generation
Attracting and converting potential customers
attribution
Identifying which touchpoints led to conversion
A/B testing
Comparing two versions to determine which performs better
branding
The action of marking with a branding iron
influencer
A person with the ability to influence potential buyers
conversion
When a prospect takes a desired action