attribution
/ˌætɹɪbˈjuʃən/
Identifying which touchpoints led to conversion
“Multi-touch attribution reveals the full customer journey.”
Origin: From Latin attributio (an assigning), from attribuere (to assign), from ad- (to) + tribuere (to give)
/ˌætɹɪbˈjuʃən/
Identifying which touchpoints led to conversion
“Multi-touch attribution reveals the full customer journey.”
Origin: From Latin attributio (an assigning), from attribuere (to assign), from ad- (to) + tribuere (to give)