attribution
/ˌætɹɪbˈjuʃən/
Identifying which touchpoints led to conversion
attribution in a sentence
“Multi-touch attribution reveals the full customer journey.”
Origin of attribution
From Latin attributio (an assigning), from attribuere (to assign), from ad- (to) + tribuere (to give)
Related Words
A/B testing
Comparing two versions to determine which performs better
branding
The action of marking with a branding iron
influencer
A person with the ability to influence potential buyers
conversion
When a prospect takes a desired action
engagement
The level of interaction with content or brand
segmentation
Dividing a market into distinct groups