
lead generation
/ˈliːd ˌdʒenəˈreɪʃən/
Attracting and converting potential customers
“Content marketing drives our lead generation efforts.”
Origin: From Old English lædan (to guide) + Latin generare (to create, beget)

/ˈliːd ˌdʒenəˈreɪʃən/
Attracting and converting potential customers
“Content marketing drives our lead generation efforts.”
Origin: From Old English lædan (to guide) + Latin generare (to create, beget)