lead generation
/ˈliːd ˌdʒenəˈreɪʃən/
Attracting and converting potential customers
lead generation in a sentence
“Content marketing drives our lead generation efforts.”
Origin of lead generation
From Old English lædan (to guide) + Latin generare (to create, beget)
Related Words
attribution
Identifying which touchpoints led to conversion
A/B testing
Comparing two versions to determine which performs better
branding
The action of marking with a branding iron
influencer
A person with the ability to influence potential buyers
conversion
When a prospect takes a desired action
engagement
The level of interaction with content or brand