
KPI
/ˌkeɪ piː ˈaɪ/
Key performance indicator; a measurable value
KPI in a sentence
“Our primary KPI is monthly recurring revenue.”
Origin of KPI
Acronym from modern English key performance indicator; component words from various Latin roots
Related Words
brand equity
The value premium a brand commands
value proposition
The benefit a product promises to deliver
go-to-market
Strategy for launching a product
lead generation
Attracting and converting potential customers
attribution
Identifying which touchpoints led to conversion
A/B testing
Comparing two versions to determine which performs better