value proposition
/ˈvæljuː ˌprɒpəˈzɪʃən/
The benefit a product promises to deliver
value proposition in a sentence
“Our value proposition emphasizes convenience and reliability.”
Origin of value proposition
From Latin valere (to be worth) + propositio (a setting forth), from proponere (to set forth)
Related Words
go-to-market
Strategy for launching a product
lead generation
Attracting and converting potential customers
attribution
Identifying which touchpoints led to conversion
A/B testing
Comparing two versions to determine which performs better
branding
The action of marking with a branding iron
influencer
A person with the ability to influence potential buyers