value proposition
/ˈvæljuː ˌprɒpəˈzɪʃən/
The benefit a product promises to deliver
“Our value proposition emphasizes convenience and reliability.”
Origin: From Latin valere (to be worth) + propositio (a setting forth), from proponere (to set forth)
/ˈvæljuː ˌprɒpəˈzɪʃən/
The benefit a product promises to deliver
“Our value proposition emphasizes convenience and reliability.”
Origin: From Latin valere (to be worth) + propositio (a setting forth), from proponere (to set forth)