brand equity
/ˈbrænd ˌekwɪti/
The value premium a brand commands
brand equity in a sentence
“Strong brand equity allows for premium pricing.”
Origin of brand equity
From Old English brand (burning) + Latin aequitas (equality, fairness)
Related Words
value proposition
The benefit a product promises to deliver
go-to-market
Strategy for launching a product
lead generation
Attracting and converting potential customers
attribution
Identifying which touchpoints led to conversion
A/B testing
Comparing two versions to determine which performs better
branding
The action of marking with a branding iron