brand equity
/ˈbrænd ˌekwɪti/
The value premium a brand commands
“Strong brand equity allows for premium pricing.”
Origin: From Old English brand (burning) + Latin aequitas (equality, fairness)
/ˈbrænd ˌekwɪti/
The value premium a brand commands
“Strong brand equity allows for premium pricing.”
Origin: From Old English brand (burning) + Latin aequitas (equality, fairness)