impressions

impressions

/ˌɪmˈpɹɛʃənz/

📣 Marketing & Sales

The number of times content is displayed

impressions in a sentence

“The ad generated millions of impressions across platforms.”

Origin of impressions

From Latin impressio (a pressing into), from imprimere (to press into), from in- (into) + premere (to press)

Related Words

reach

The number of unique people who see content

ROI

Return on investment; profit relative to cost

KPI

Key performance indicator; a measurable value

brand equity

The value premium a brand commands

value proposition

The benefit a product promises to deliver

go-to-market

Strategy for launching a product