engagement
/ɛnˈɡeɪdʒmənt/
The level of interaction with content or brand
engagement in a sentence
“Social media engagement increased after the campaign launch.”
Origin of engagement
From French engager (to pledge), from en- (in) + gage (pledge)
Related Words
segmentation
Dividing a market into distinct groups
positioning
How a brand is perceived relative to competitors
demographics
Statistical characteristics of a population
psychographics
Psychological attributes of consumers
funnel
The stages a customer goes through before purchasing
retention
Keeping existing customers engaged