positioning

/pəˈzɪʃənɪŋ/

How a brand is perceived relative to competitors

positioning in a sentence

“Strategic positioning established us as the premium option.”

From Latin positio (placement), from ponere (to place, put)

Related Words

demographics

Statistical characteristics of a population

psychographics

Psychological attributes of consumers

funnel

The stages a customer goes through before purchasing

retention

Keeping existing customers engaged

churn

The rate at which customers stop using a service

acquisition

Gaining new customers