funnel

/ˈfənəɫ/

The stages a customer goes through before purchasing

funnel in a sentence

“We need to optimize the top of the funnel for awareness.”

From Latin infundibulum (funnel), from infundere (to pour in)

Related Words

retention

Keeping existing customers engaged

churn

The rate at which customers stop using a service

acquisition

Gaining new customers

impressions

The number of times content is displayed

reach

The number of unique people who see content

ROI

Return on investment; profit relative to cost