segmentation
/ˌsɛɡmənˈteɪʃən/
Dividing a market into distinct groups
segmentation in a sentence
“Customer segmentation allows for targeted messaging.”
Origin of segmentation
From Latin segmentum (a piece cut off), from secare (to cut)
Related Words
positioning
How a brand is perceived relative to competitors
demographics
Statistical characteristics of a population
psychographics
Psychological attributes of consumers
funnel
The stages a customer goes through before purchasing
retention
Keeping existing customers engaged
churn
The rate at which customers stop using a service