
retention
/ɹiˈtɛnʃən/
Keeping existing customers engaged
“Customer retention is more cost-effective than acquisition.”
Origin: From Latin retinere (to hold back), from re- (back) + tenere (to hold)

/ɹiˈtɛnʃən/
Keeping existing customers engaged
“Customer retention is more cost-effective than acquisition.”
Origin: From Latin retinere (to hold back), from re- (back) + tenere (to hold)