demographics

/ˌdɛməˈɡɹæfɪks/

Statistical characteristics of a population

demographics in a sentence

“Demographics show our primary audience is millennials.”

From Greek demos (people) + graphia (writing, description)

Related Words

psychographics

Psychological attributes of consumers

funnel

The stages a customer goes through before purchasing

retention

Keeping existing customers engaged

churn

The rate at which customers stop using a service

acquisition

Gaining new customers

impressions

The number of times content is displayed