conversion
/kənˈvɝʒən/
When a prospect takes a desired action
conversion in a sentence
“The new landing page doubled our conversion rate.”
Origin of conversion
From Latin convertere (to turn around, transform), from con- (altogether) + vertere (to turn)
Related Words
engagement
The level of interaction with content or brand
segmentation
Dividing a market into distinct groups
positioning
How a brand is perceived relative to competitors
demographics
Statistical characteristics of a population
psychographics
Psychological attributes of consumers
funnel
The stages a customer goes through before purchasing