hook
/ˈhʊk/
an opening that immediately captures attention
hook in a sentence
“It was a bright cold day in April, and the clocks were striking thirteen.”
Origin of hook
From fishing—'hooking' the reader
Related Words
in medias res
beginning in the middle of the action
cold open
beginning without preamble or context
thesis statement
a clear statement of the main argument or point
lede
the opening sentence or paragraph of a news story
call to action
an ending that urges the reader to do something
circular ending
returning to the opening image or idea