call to action
/ˌkɔːl tuː ˈækʃən/
an ending that urges the reader to do something
call to action in a sentence
“The time to act is now. Start today.”
Origin of call to action
From rhetoric and marketing
Related Words
circular ending
returning to the opening image or idea
resonant ending
a conclusion that lingers in the reader's mind
hook
an opening that immediately captures attention
in medias res
beginning in the middle of the action
cold open
beginning without preamble or context
thesis statement
a clear statement of the main argument or point