disruptive
/dɪsˈrʌptɪv/
describing an innovation or company that fundamentally changes an industry
disruptive in a sentence
“Airbnb was disruptive to the hospitality industry in a way no one anticipated.”
Origin of disruptive
From Clayton Christensen's 'The Innovator's Dilemma' (1997); widely overused since 2010s
Related Words
ROI
return on investment; the ratio of gain relative to cost
ecosystem
an interconnected network of businesses, products, or partners that function together
KPI
key performance indicator; a measurable metric used to evaluate success
iterate
to make repeated cycles of improvement based on feedback or results
onboarding
the process of integrating a new employee or customer into an organization or product
synergy
the idea that combined effort produces greater results than the sum of individual parts