buy-in
/ˈbaɪ ɪn/
agreement and commitment from stakeholders to support a plan or decision
buy-in in a sentence
“We can't launch without buy-in from the regional managers.”
Origin of buy-in
From finance (buying a stake); used metaphorically in business to mean earning support
Related Words
value proposition
a clear statement of the benefit a product or service offers to customers
pain point
a specific problem or frustration experienced by customers or team members
traction
early measurable progress or momentum that validates a business idea or strategy
runway
the amount of time a company can operate before running out of money or resources
cadence
a regular, recurring rhythm of meetings, updates, or activities
agile
an iterative, flexible approach to work that prioritizes adaptation over rigid planning