traction
/ˈtrækʃən/
early measurable progress or momentum that validates a business idea or strategy
traction in a sentence
“We're getting real traction — 500 sign-ups in the first week.”
Origin of traction
From physics (grip/resistance enabling movement); startup community adopted it circa 2010
Related Words
runway
the amount of time a company can operate before running out of money or resources
cadence
a regular, recurring rhythm of meetings, updates, or activities
agile
an iterative, flexible approach to work that prioritizes adaptation over rigid planning
disruptive
describing an innovation or company that fundamentally changes an industry
ROI
return on investment; the ratio of gain relative to cost
ecosystem
an interconnected network of businesses, products, or partners that function together