loss aversion
/ˈlɒs əˌvɜːrʒən/
the tendency to prefer avoiding losses over acquiring gains
loss aversion in a sentence
“Loss aversion makes people hold losing stocks too long.”
Origin of loss aversion
From loss + aversion (Latin aversio turning away)
Related Words
anchoring
over-relying on the first piece of information encountered
endowment effect
valuing something more simply because you own it
hyperbolic discounting
preferring smaller immediate rewards over larger later ones
framing effect
different reactions to the same information based on presentation
herd behavior
following the crowd rather than independent analysis
status quo bias
preference for the current state of affairs