ethnography
/eθˈnɒɡrəfi/
observing users in their natural environment
ethnography in a sentence
“Ethnographic research revealed unarticulated needs.”
Origin of ethnography
Greek ethnos 'people, nation' + graphein 'to write'
Related Words
journey map
visualization of user experience across touchpoints
stakeholder
anyone with an interest in the design outcome
affinity diagram
organizing research findings into thematic clusters
persona
a fictional character representing a user type
A/B testing
comparing two versions to determine which performs better
card sorting
a technique where users organize content into groups