affinity diagram
/əˈfɪnɪti ˌdaɪəɡræm/
organizing research findings into thematic clusters
affinity diagram in a sentence
“The affinity diagram synthesized 200 interview notes.”
Origin of affinity diagram
Latin affinitas 'relationship by marriage' + Greek diagramma 'figure'
Related Words
persona
a fictional character representing a user type
A/B testing
comparing two versions to determine which performs better
card sorting
a technique where users organize content into groups
heuristic evaluation
expert review using established usability principles
think-aloud
users verbalize thoughts while completing tasks
usability testing
observing real users attempting to complete tasks