availability heuristic
/əˌveɪləˈbɪlɪti hjʊˈrɪstɪk/
judging likelihood based on how easily examples come to mind
availability heuristic in a sentence
“People overestimate plane crash risks due to the availability heuristic—crashes are memorable.”
Origin of availability heuristic
Latin heuristicus serving to discover from Greek heuriskein to find
Related Words
hindsight bias
the tendency to see past events as having been predictable
sunk cost fallacy
continuing a behavior due to previously invested resources
loss aversion
the tendency to prefer avoiding losses over acquiring equivalent gains
framing effect
drawing different conclusions from the same information depending on how it's presented
status quo bias
preference for the current state of affairs
gambler's fallacy
believing that past random events affect future probabilities