availability heuristic

availability heuristic

/əˌveɪləˈbɪlɪti hjʊˈrɪstɪk/

🎯 Decision Biases

judging likelihood based on how easily examples come to mind

“People overestimate plane crash risks due to the availability heuristic—crashes are memorable.”

Origin: Latin heuristicus serving to discover from Greek heuriskein to find