ideation
/ˌaɪdiˈeɪʃən/
the creative process of generating and developing new ideas
ideation in a sentence
“The team's ideation session produced dozens of potential solutions.”
Origin of ideation
Latin idea 'form, pattern' from Greek idea 'form, notion' + -ation
Related Words
iteration
the process of repeating and refining a design through multiple cycles
prototype
an early model built to test a concept or process
empathy
the ability to understand and share the feelings of users
synthesis
combining diverse insights into a coherent design direction
divergent
expanding possibilities by generating many different ideas
convergent
narrowing down options to select the best solution