base rate neglect
/ˌbeɪs ˌreɪt nɪˈɡlekt/ignoring general prevalence when evaluating specific probabilities
“Base rate neglect: assuming a positive test means disease, ignoring that most people are healthy.”
Origin: Latin basis `foundation` + neglectus `disregarded`
conjunction fallacy
/kənˈdʒʌŋkʃən ˌfæləsi/judging a combination of events as more likely than a single event
“The conjunction fallacy: thinking 'bank teller and feminist' is more likely than just 'bank teller.'”
Origin: Latin coniungere `to join together` + fallacia `deception`
representativeness heuristic
/ˌreprɪˌzentətɪvnəs hjʊˈrɪstɪk/judging probability by similarity to a prototype
“The representativeness heuristic makes people think coin flips should 'look random.'”
Origin: Latin repraesentare `to present again` + Greek heuristikos `inventive`
zero-risk bias
/ˌzɪəroʊ ˈrɪsk ˌbaɪəs/preferring complete elimination of risk over greater overall reduction
“Zero-risk bias: choosing to eliminate one small risk entirely over reducing a bigger one.”
Origin: Arabic sifr `empty, zero` + Latin risicum `danger`
normalcy bias
/ˈnɔːrməlsi ˌbaɪəs/underestimating the likelihood and impact of disasters
“Normalcy bias kept residents from evacuating despite clear warnings.”
Origin: Latin normalis `made according to rule` + bias
survivorship bias
/sərˈvaɪvərʃɪp ˌbaɪəs/focusing on successes while overlooking failures
“Survivorship bias: studying only successful entrepreneurs, ignoring the many who failed.”
Origin: Latin supervivere `to outlive` + bias from Old French biais
clustering illusion
/ˈklʌstərɪŋ ɪˌluːʒən/seeing patterns in random data
“The clustering illusion makes people find 'hot streaks' in random basketball shots.”
Origin: Old English clyster `cluster` + Latin illusio `mockery`
outcome bias
/ˈaʊtkʌm ˌbaɪəs/judging a decision by its result rather than by the quality of the decision
“Outcome bias: praising a risky bet that paid off despite it being statistically foolish.”
Origin: Middle English out `out` + come + bias
selection bias
/sɪˈlekʃən ˌbaɪəs/distortion from non-random sample selection
“Surveying only mall shoppers introduces selection bias about consumer behavior.”
Origin: Latin selectio `a choosing` + bias
belief perseverance
/bɪˈliːf ˌpɜːrsɪˈvɪərəns/maintaining beliefs despite contradictory evidence
“Even after the study was retracted, belief perseverance kept the myth alive.”
Origin: Latin perseverantia `steadfastness` from perseverare `persist`