raison d'être
/ˌreɪzɒn ˈdetrə/
the most important reason for existence
“Innovation is the company's raison d'être.”
Origin: French: raison reason + d of + être to be/being; literally reason for being'
/ˌreɪzɒn ˈdetrə/
the most important reason for existence
“Innovation is the company's raison d'être.”
Origin: French: raison reason + d of + être to be/being; literally reason for being'