raison d'être

/ˌreɪzɒn ˈdetrə/

the most important reason for existence

raison d'être in a sentence

“Innovation is the company's raison d'être.”

French: raison reason + d of + être to be/being; literally reason for being'

Related Words

rendez-vous

a meeting at an agreed time and place

savoir-faire

the ability to act appropriately in social situations

tête-à-tête

a private conversation between two people

tour de force

an impressive display of skill or achievement

vis-à-vis

in relation to; compared with; face to face

voilà

there it is; used to call attention to something