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Memory Biases·Emotions & Mind
peak-end rule

peak-end rule

/ˌpiːk ˈend ˌruːl/

🧠 Memory Biases

judging experiences based on their peak intensity and how they ended

peak-end rule in a sentence

“The peak-end rule explains why a vacation is remembered fondly despite rain most days.”

Origin of peak-end rule

Old English pic point + Latin regula rule

Related Words

false memory

a recollection that seems real but is fabricated or distorted

cryptomnesia

a forgotten memory returning without recognition as such

source confusion

misattributing the source of a memory

leveling and sharpening

losing details while emphasizing others when retelling

misinformation effect

post-event information altering memory of the original event

reminiscence bump

enhanced recall of events from adolescence and early adulthood

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