known unknowns
/ˌnoʊn ʌnˈnoʊnz/
things we are aware we don't know
“Planning for known unknowns is easier than for unknown unknowns.”
Origin: Popularized by Donald Rumsfeld (2002)
/ˌnoʊn ʌnˈnoʊnz/
things we are aware we don't know
“Planning for known unknowns is easier than for unknown unknowns.”
Origin: Popularized by Donald Rumsfeld (2002)