exhortation

exhortation

/ˌɛɡˌzɔɹˈteɪʃən/

🗣️ Persuasion Techniques

a strongly encouraging or urging communication

The coach's exhortation fired up the team.

Origin: Latin exhortatio, from exhortari (to encourage), from ex- (thoroughly) + hortari (to urge)