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Military Metaphors in Business·Military & Politics
under fire

under fire

/ˌʌndər ˈfaɪər/

💼 Military Metaphors in Business

being attacked or criticized

under fire in a sentence

“The CEO is under fire from shareholders.”

Origin of under fire

From being shot at by enemy forces

Related Words

outflank

to gain advantage by circumventing opposition

scorched earth

destroying assets to prevent competitor advantage

war room

a dedicated space for crisis management or planning

boots on the ground

personnel actively present in a situation

in the trenches

doing difficult, hands-on work

take no prisoners

to be ruthless and uncompromising

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