soft power
/ˌsɒft ˈpaʊər/
influence through culture and values rather than coercion
“Hollywood extends American soft power globally.”
Origin: Coined by Joseph Nye in 1990
/ˌsɒft ˈpaʊər/
influence through culture and values rather than coercion
“Hollywood extends American soft power globally.”
Origin: Coined by Joseph Nye in 1990