mantra
/ˈmæntrə/
a word or phrase repeated to focus the mind
mantra in a sentence
“`Ship small, ship often` became the team's mantra.”
Origin of mantra
Sanskrit mantra instrument of thought, from man- to think
Related Words
abracadabra
the archetypal magic word
hocus-pocus
meaningless incantation; trickery dressed as ritual
open sesame
a phrase that unlocks what force cannot
shibboleth
a word used to detect outsiders by how they pronounce it
anathema
a formal curse of banishment; a thing utterly abhorred
malediction
a spoken curse